UP DOWN T-SHIRT

The UP DOWN tee is built on a simple but powerful idea, what we’ve been told isn’t always what is and remembrance is the first to clarity. On the front, the message is quiet but loaded, “RMBR”. A reminder that history isn’t lost, it’s been buried, reshaped and rewritten. Your job isn’t to accept it…your job is to remember it. This isn’t about anger, it’s about awakening. RMBR, delivered through love, is the most disruptive force there is. Nothing is handed to you whole, you have to put it together. Each statement represents lost narratives, distorted timelines and pieces of identity scattered across generations.

🪶 WHY RMBR MATTERS

This isn’t fashion for decoration. This is wearable awareness. The RMBR tee challenges blind acceptance of history, surface-level identity and narratives that were never meant to benefit you. It invites the wearer—and everyone who sees it—to pause and ask: “Who told me this… and why did I believe it?”

🔑 PRODUCT FEATURES

• 100% USA cotton (solid colors); Athletic Heather: 90% cotton / 10% polyester
• Embroidery RMBR center chest logo
• Heavy-weight fabric (7.5 oz/yd² / 170 g/m²) | 255 GSM
• Relaxed, boxy fit with dropped shoulders
• Double-needle hems and tear-away label for durability and comfort

❤️ CARE INSTRUCTIONS

• Machine wash: cold (max 30C or 90F)
• Non-chlorine: bleach as needed
• Tumble dry: low heat
• Iron, steam or dry: low heat
• Do not dry clean