REBRANDED T-SHIRT

Not every story changes because people move. Sometimes the story changes because people change.

REBRANDED explores the idea that identity can evolve while roots remain the same. The front graphic presents a visual progression inspired by a historic American Indian mascot illustration, moving through different eras until arriving at a contemporary Black American expression. The artwork is meant to symbolize cultural transformation, adaptation and survival across generations rather than disappearance.

The back statement—“Wild Indians. Made in America Since 1526.”—anchors the piece in the RMBR philosophy that history should be questioned, examined and discussed. It challenges viewers to think about identity, ancestry and the ways communities have been labeled, renamed and represented over time. Rather than accepting every historical narrative at face value, REBRANDED invites conversation about how cultures preserve themselves while changing with each generation.

The title REBRANDED reflects more than appearance. It represents the belief that names, clothing, language, hairstyles, music and social identity can evolve without erasing where a people came from. Every generation adds another chapter, but the story continues.

This design is part of the Only Facts Collection, where every garment is created to spark curiosity, encourage research and inspire conversations about history, culture and identity. RMBR doesn’t ask you to agree with every perspective. It asks you to look deeper, ask questions and remember that history is often more complex than a single narrative.

🪶 WHY REBRANDED MATTERS

REBRANDED is a cultural remix that reclaims a caricature and transforms it into a badge of strength. It honors both the raw truth of history and the style, confidence and resilience of the present.

🎨 ABOUT THE DESIGN

• Front Graphic: Modern reinterpretation of Cleveland Indians logo as Indigenous to Civilized to Colonized to Blackman to Homeboy to a young Hot Boy American Indian (African American) with locks, gold | diamond grill and feathers
• Back Graphic: “Wild Indians — Made in America Since 1526” over American flag motif
• T-shirt Fit: Heavyweight, oversized for comfort and presence

🧥 T-SHIRT FEATURES

• 100% premium cotton fleece for warmth and durability
• Oversized relaxed cut
• Screen-printed front and back
• Ribbed neckline structure
• Unisex fit

🔑 PRODUCT FEATURES

– 100% cotton for softness and breathability.

– Relaxed fit with dropped shoulders ensures all-day comfort.

– Durable double needle stitching on the sleeves and hem for long-lasting wear.

– Constructed from 100% airlume combed and ring-spun cotton for a premium feel.

❤️ CARE INSTRUCTIONS

– Machine wash: cold (max 90F)

– Non-chlorine: bleach as needed

– Tumble dry: low heat

– Iron, steam or dry: low heat

– Do not dry clean